Birkey’s Earns Kubota’s Premier Award of Excellence

Champaign, Ill. – Kubota Tractor Corporation honored Birkey’s Farm Store, Inc. in Urbana, IL, with Kubota’s Premier Award of Excellence as part of the company’s dealership certification program. The program was created by Kubota’s senior leadership team in conjunction with its National Dealer Advisory Board to recognize dealers that are providing customers with the “ultimate Kubota experience” from top quality equipment, to sales and financing, customer satisfaction and service.

Unique to Kubota’s Award of Excellence program is its designation criteria. The advisory board and Kubota worked together to narrow down the criteria to 17 core elements that are the absolute most critical for longevity, segment growth, and overall business success. These 17 elements fall into five categories:

    1. Customer experience

    2. Financial operations

    3. Sales and marketing

    4. Building brand value

    5. Service

In order to be recognized with a Kubota Premier Award of Excellence, a dealership must meet all requirements and achieve at least an 80 percent compliance percentage within the five categories as listed above.

Kubota has built a strong reputation for top quality on the manufacturing level and this award recognizes that Birkey’s in Urbana is delivering on the Kubota promise before, during and after the sale.

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