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Birkey's Earns Kubota's Premier Dealership Award

Jun. 29 2020 Press-Release By Birkey's

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Birkey’s in Macomb and Urbana have both earned the Kubota Premier Award of Excellence in 2020. The award is a huge honor for any Kubota dealership. To qualify for the Kubota Premier Award of Excellence, a dealership must demonstrate superb abilities in brand reputation, business operations performance, and customer satisfaction. Through hard work and dedication, Birkey’s in Macomb has earned this honor for the last 3 years. Birkey’s in Urbana distinguished themselves even more, earning the award in each of the last 4 years, which is every year they were eligible for the award.

Kubota bestows their award of excellence to dealerships who have met the criteria of 17 core elements that are the most crucial for longevity, segment growth, and overall business success. All 17 elements can be divided into five main categories: 

  • Customer experience
  • Financial operations
  • Sales and marketing
  • Building brand value
  • Service

To be considered for the Kubota Premier Award of Excellence, a dealership must meet all requirements and achieve at least an 80 percent compliance rate within the five categories listed above. Birkey’s has two Kubota locations, and both have shown the ability to consistently achieve the level of excellence necessary to be a Kubota Premier Dealership.